What You Need to Know About Conversational Commerce
With the current rollout of the new voice search, the entire internet is shifting to a conversational model. This will lead to an age of streamlined convenience, and change the way we purchase goods and services online. The truth is, commerce is undergoing a rapid evolution, and your business needs to adapt. Here’s what you need to know about Conversational Commerce:
How it Works
Conversational Commerce allows customers to place orders conversationally, speaking aloud rather than visiting a website and selecting items one by one. Users will soon gravitate to this option, which offers the ultimate convenience. Many customers today prefer the personalized nature of chatting to extensive browsing and manually adding items to a cart. Venders are coming to see Conversational Commerce as an advantage as well. The simplified purchasing process makes it more likely that orders will be carried out instantly rather than abandoned or saved for later. Conversational Commerce has applications for any type of business, from hotels to restaurants to retail stores.
The most commonly used channel for Conversational Commerce is Voice. This is fitting, as the service provides a convenient solution for busy people. Whether users are at home or on-the-go, Conversational Commerce allows them to make purchases using mobile or any in-home Voice Assistant. This makes a huge difference for those trying to maintain fast-paced lifestyles, as the solution allows them to get what they need as soon as possible.
Ensuring Accuracy and Security
The two major concerns Ameniti faced when developing our own Conversational Commerce technology were making sure that orders were accurate and that payments were secure. From the beginning, we’ve ensured that our Natural Language Processing and Speech Recognition are best-in-class. We’ve also implemented text-based request and order confirmations for all channels. Once an order has been completed, an SMS is sent to the user’s phone number with confirmation of the items ordered. If the user confirms, a secure payment is initiated. This protects user data, prevents accidental orders and ensures that each shopper is receiving the goods and services requested.
Even More Options With Automation
By linking conversational commerce with other automated options, you’re giving customers the complete experience. Here are just a few examples:
Communication solutions for instant answers during the purchase process
Shipping and delivery confirmations
Curbside pickup communication
Special offers and promotions
Reservation confirmations
Reordering prompts
As an option, add Automatic Ticketing for a comprehensive view of all conversations on the same platform.